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Five Leadership Positioning Strategies: What Kind of “Leader” is Your Business?
Everyone wants to buy from a leader. You want to buy from companies that give you confidence that when you lay down your money, to know that you’re doing right by yourself, your family or your...
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The Ideal World PR Measurement Program
From http://online-behavior.com/cartoons/accurate-measurement The PR budget is based on what is often an unspoken assumption: that getting the word ‘out there’ through web content and the media will...
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Welcome, new readers from our nation’s intelligence community!
I, for one, welcome my readers from the U.S. intelligence community. Now that I know you’re here, I surely will post more often! * * * I’d like to be more incensed about the revelations over the past...
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5 Principles for Creating a Great Brand Promise
I’ve been thinking brand promises of late. Here’s what I believe goes into a great brand promise: Singular Expression of Value: A brand promise is a singular expression of what makes your organization...
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Grown-up Marketing Strategy
My latest musical crush is Austin, TX singer-songwriter named Bruce Robison. I discovered him as the songwriter behind a heart-rending tune by the Dixie Chicks called “Travelin’ Solider“, and last year...
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